About rural Worcestershire

Worcestershire is a quietly prosperous rural county — lying between the Malvern Hills and the Vale of Evesham, and known for fruit orchards, hop growing, dairy herds, and market gardening. Its rural charm is underpinned by a deep history of agriculture and land stewardship.

The Vale of Evesham is particularly notable for its horticulture — producing asparagus, plums, soft fruit, and salads for national distribution. Polytunnels and pick-your-own farms are a common sight in summer, while the surrounding villages host long-established growers and rural enterprises.

To the west, the land rises into the Malverns — sheep-grazed commons and small mixed farms with panoramic views. Dairy and beef farming dominate the Severn Valley, while woodlands and hedged fields support a rich mosaic of biodiversity.

Worcestershire’s rural economy remains resilient and diversified — rooted in traditional farming, but increasingly shaped by food culture, land regeneration, and rural enterprise.

It’s a county where the land still leads.